Course curriculum

    1. Introduction

    2. The What?

    3. The Why?

    4. The Who?

    1. Definition and Calculation

    2. Recurring Revenue Vs. Non Recurring Charges

    3. Types of MRR

    4. Why is MRR important?

    5. MRR vs ARR

    6. MRR - Thinking Scenarios

    1. Definition and Caluclation

    2. Why is Churn an important metric?

    3. Industry Standard for SaaS Churn Rate

    4. Churn - Thinking Scenarios

    1. CAC - Definition and Calculation

    2. What goes into the cost of acquisition?

    3. Why is CAC important to calculate?

    4. LTV - Definition and Calculation

    5. What goes into the lifetime value calculation?

    6. LTV - Thinking Scenarios

    7. LTV:CAC Ratio - Definition and Calculation

    8. Why is LTV:CAC important in SaaS?

    9. LTV:CAC - Thinking Scenarios

    1. Definition and Calculation

    2. Why is NRR an important SaaS metric?

    3. NRR - Thinking Scenarios

    1. Next Steps

About this course

  • Free
  • 32 lessons
  • 1 hour of video content

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